SlideShare a Scribd company logo

Nathalie Nahai - Culture and its influence on websites (part 2)

•
•
Nathalie Nahai
Nathalie Nahai

In this keynote presentation for SearchLove (London 2013), Nathalie explains how Hofstede’s dimensions can be used to profile your audience and convert more customers on your website. Whether you're in e-commerce, consultancy, design or business, you'll discover which website elements and psychological techniques you can use to target customers from specific cultures (including your own).

DesignTechnology
1 of 106
CULTURE AND ITS INFLUENCE ON WEBSITES PART 2 All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
1  2  3  4  INTRODUCTION HOFSTEDE’S DIMENSIONS KEY TAKEAWAYS Q&A @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
1  2  3  4  INTRODUCTION HOFSTEDE’S DIMENSIONS KEY TAKEAWAYS Q&A @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
1  2  3  4  INTRODUCTION HOFSTEDE’S DIMENSIONS KEY TAKEAWAYS Q&A @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
1  2  3  4  INTRODUCTION HOFSTEDE’S DIMENSIONS KEY TAKEAWAYS Q&A @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
1 INTRODUCTION All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
WEBS OF INFLUENCE THE PSYCHOLOGY OF ONLINE PERSUASION Pearson, 2012 UK | EU | USA | KOREA | JAPAN | CHINA @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
@THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
3 SECRETS TO ONLINE SUCCESS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY 3  SELL WITH INTEGRITY @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY 3  SELL WITH INTEGRITY @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY 3  SELL WITH INTEGRITY @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
WEB PSYCHOLOGY “ The empirical study of how online environments influence our attitudes and behaviours ” @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
neuroscience behavioural economics HCI cross-cultural psychology WEB PSYCHOLOGY cognitive psychology neuroaesthetics user experience social psychology @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
IT’S ABOUT CONTEXT PSYCHOLOGY INDIVIDUAL CULTURAL @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
WHAT IS CULTURE? All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
CULTURE “ A shared set of values that influence societal perceptions, attitudes, preferences, and responses ” - Robbins & Stylianou (2002) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
TRENDS [ ] …some broad global trends but the behaviour of consumers is increasingly variable as you go from country to country and region to region - Global Web Index (Aug 2011) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
WHY IS CULTURE IMPORTANT ONLINE? All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
A GLOBAL PICTURE GOOGLE TRANSLATE = 1 BILLION TRANSACTIONS / DAY GLOBAL INTERNET PENETRATION RATES RISING SMART PHONES & MOBILES BRINGING ACCESS TO LESS DEVELOPED REGIONS (CHINA, INDIA) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
A GLOBAL PICTURE GOOGLE TRANSLATE = 1 BILLION TRANSACTIONS / DAY GLOBAL INTERNET PENETRATION RATES RISING SMART PHONES & MOBILES BRINGING ACCESS TO LESS DEVELOPED REGIONS (CHINA, INDIA) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
A GLOBAL PICTURE GOOGLE TRANSLATE = 1 BILLION TRANSACTIONS / DAY GLOBAL INTERNET PENETRATION RATES RISING SMART PHONES & MOBILES BRINGING ACCESS TO LESS DEVELOPED REGIONS (CHINA, INDIA) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
CULTURE-SPECIFIC [ Different cultural groups employ different usage strategies when using the same interface ] @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
CULTURE-SPECIFIC 1  2  3  4  5  LANGUAGE BODY POSITIONS SOCIAL CONTEXTS SYMBOLS AESTHETICS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
CULTURE-SPECIFIC 1  2  3  4  5  LANGUAGE BODY POSITIONS SOCIAL CONTEXTS SYMBOLS AESTHETICS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
CULTURE-SPECIFIC 1  2  3  4  5  LANGUAGE BODY POSITIONS SOCIAL CONTEXTS SYMBOLS AESTHETICS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
CULTURE-SPECIFIC 1  2  3  4  5  LANGUAGE BODY POSITIONS SOCIAL CONTEXTS SYMBOLS AESTHETICS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
CULTURE-SPECIFIC 1  2  3  4  5  LANGUAGE BODY POSITIONS SOCIAL CONTEXTS SYMBOLS AESTHETICS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
CULTURABILITY “ The relationship between culture and usability in WWW design ” - Barber & Badre (1998) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
2 HOFSTEDE’S DIMENSIONS All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
CULTURE “ ” The collective mental programming of the human mind which distinguishes one group of people from another - Hofstede (2010) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HOFSTEDE’S DIMENSIONS 1  2  3  4  5  6  POWER DISTANCE INDIVIDUALISM vs COLLECTIVISM MASCULINITY vs FEMININITY UNCERTAINTY AVOIDANCE LONG- vs SHORT-TERM ORIENTATION INDLUGENCE vs RESTRAINT @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HOFSTEDE’S DIMENSIONS 1  2  3  4  5  6  POWER DISTANCE INDIVIDUALISM vs COLLECTIVISM MASCULINITY vs FEMININITY UNCERTAINTY AVOIDANCE LONG- vs SHORT-TERM ORIENTATION INDLUGENCE vs RESTRAINT @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HOFSTEDE’S DIMENSIONS 1  2  3  4  5  6  POWER DISTANCE INDIVIDUALISM vs COLLECTIVISM MASCULINITY vs FEMININITY UNCERTAINTY AVOIDANCE LONG- vs SHORT-TERM ORIENTATION INDLUGENCE vs RESTRAINT @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
4 UNCERTAINTY AVOIDANCE All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
UNCERTAINTY AVOIDANCE “ Measures how uncomfortable we are with ambiguity ” @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
PSYCH PROFILE HIGH UAI: PORTUGAL Threatened by uncertainty, rigid codes of conduct, strict beliefs, fear the unusual LOW UAI: SWEDEN Adaptable, entrepreneurial, innovation, liberalism, emotions should be understated @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH UAI – DO THIS: 1  2  3  4  5  REDUCE AMBIGUITY CLEAR NAVIGATION, STRUCTURE PREDICTABLE + ASSURING USER JOURNEY AVOID POP-UPS / NON-ESSENTIAL INFO EXPLICIT LANGUAGE AND IMAGES @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH UAI – DO THIS: 1  2  3  4  5  REDUCE AMBIGUITY CLEAR NAVIGATION, STRUCTURE PREDICTABLE + ASSURING USER JOURNEY AVOID POP-UPS / NON-ESSENTIAL INFO EXPLICIT LANGUAGE AND IMAGES @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH UAI – DO THIS: 1  2  3  4  5  REDUCE AMBIGUITY CLEAR NAVIGATION, STRUCTURE PREDICTABLE + ASSURING USER JOURNEY AVOID POP-UPS / NON-ESSENTIAL INFO EXPLICIT LANGUAGE AND IMAGES @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH UAI – DO THIS: 1  2  3  4  5  REDUCE AMBIGUITY CLEAR NAVIGATION, STRUCTURE PREDICTABLE + ASSURING USER JOURNEY AVOID POP-UPS / NON-ESSENTIAL INFO EXPLICIT LANGUAGE AND IMAGES @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH UAI – DO THIS: 1  2  3  4  5  REDUCE AMBIGUITY CLEAR NAVIGATION, STRUCTURE PREDICTABLE + ASSURING USER JOURNEY AVOID POP-UPS / NON-ESSENTIAL INFO EXPLICIT LANGUAGE AND IMAGES @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
CLEAR NAVIGATION   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
PREDICTABLE & ASSURING   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
EXPLICIT TEXT & IMAGES   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
LOW UAI – DO THIS: 1  2  3  4  5  FACILITATE OPEN DIALOGUE, PLAIN LANGUAGE DON’T BE OVER-EMOTIONALLY EXPRESSIVE ALLOW USERS TO TAKE GREATER RISKS COMPLEXITY, WIDER CHOICE OF ACTIONS NAVIGATION CAN BE LAYERED @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
LOW UAI – DO THIS: 1  2  3  4  5  FACILITATE OPEN DIALOGUE, PLAIN LANGUAGE DON’T BE OVER-EMOTIONALLY EXPRESSIVE ALLOW USERS TO TAKE GREATER RISKS COMPLEXITY, WIDER CHOICE OF ACTIONS NAVIGATION CAN BE LAYERED @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
LOW UAI – DO THIS: 1  2  3  4  5  FACILITATE OPEN DIALOGUE, PLAIN LANGUAGE DON’T BE OVER-EMOTIONALLY EXPRESSIVE ALLOW USERS TO TAKE GREATER RISKS COMPLEXITY, WIDER CHOICE OF ACTIONS NAVIGATION CAN BE LAYERED @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
LOW UAI – DO THIS: 1  2  3  4  5  FACILITATE OPEN DIALOGUE, PLAIN LANGUAGE DON’T BE OVER-EMOTIONALLY EXPRESSIVE ALLOW USERS TO TAKE GREATER RISKS COMPLEXITY, WIDER CHOICE OF ACTIONS NAVIGATION CAN BE LAYERED @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
LOW UAI – DO THIS: 1  2  3  4  5  FACILITATE OPEN DIALOGUE, PLAIN LANGUAGE DON’T BE OVER-EMOTIONALLY EXPRESSIVE ALLOW USERS TO TAKE GREATER RISKS COMPLEXITY, WIDER CHOICE OF ACTIONS NAVIGATION CAN BE LAYERED @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
FACILITATE OPEN DIALOGUE   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
PLAIN LANGUAGE   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
ENABLE GREATER RISKS   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
COMPLEXITY   LAYERED NAVIGATION   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
5 LONG-TERM VS SHORT-TERM All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
LONG-TERM / SHORT-TERM “ The human search for virtue, based on Confucian dynamism: truth is relative vs. absolute ” @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
PSYCH PROFILE HIGH LTO: CHINA Skills, education, hard work, perseverance, patience, frugality, family = social blueprint HIGH STO: SPAIN Live in the moment, quick results, Joneses, personal fulfillment (creativity, self-actualise) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH LTO – DO THIS: 1  2  3  4  5  OFFER PRACTICAL VALUE, FREE MATERIALS MAKE CONTENT NON TIME-CRITICAL, LONG-TERM EMPHASISE TRADITION, HERITAGE, HISTORY NAVIGATION CAN BE LESS STRUCTURED TAKE SMALLER RECURRING PAYMENTS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH LTO – DO THIS: 1  2  3  4  5  OFFER PRACTICAL VALUE, FREE MATERIALS MAKE CONTENT NON TIME-CRITICAL, LONG-TERM EMPHASISE TRADITION, HERITAGE, HISTORY NAVIGATION CAN BE LESS STRUCTURED TAKE SMALLER RECURRING PAYMENTS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH LTO – DO THIS: 1  2  3  4  5  OFFER PRACTICAL VALUE, FREE MATERIALS MAKE CONTENT NON TIME-CRITICAL, LONG-TERM EMPHASISE TRADITION, HERITAGE, HISTORY NAVIGATION CAN BE LESS STRUCTURED TAKE SMALLER RECURRING PAYMENTS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH LTO – DO THIS: 1  2  3  4  5  OFFER PRACTICAL VALUE, FREE MATERIALS MAKE CONTENT NON TIME-CRITICAL, LONG-TERM EMPHASISE TRADITION, HERITAGE, HISTORY NAVIGATION CAN BE LESS STRUCTURED TAKE SMALLER RECURRING PAYMENTS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH LTO – DO THIS: 1  2  3  4  5  OFFER PRACTICAL VALUE, FREE MATERIALS MAKE CONTENT NON TIME-CRITICAL, LONG-TERM EMPHASISE TRADITION, HERITAGE, HISTORY NAVIGATION CAN BE LESS STRUCTURED TAKE SMALLER RECURRING PAYMENTS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
PRACTICAL VALUE     PRACTICAL VALUE   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
TRADITION   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
NAVIGATION LESS STRUCTURED   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH STO – DO THIS: 1  2  3  4  5  INSTANT GRATIFICATION – IMMEDIATE ACCESS CUSTOMER RATINGS FACTS, EVIDENCE, CERTAINTY REFLECT RELEVANT SOCIAL TRENDS RAPID CUSTOMER SERVICE @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH STO – DO THIS: 1  2  3  4  5  INSTANT GRATIFICATION – IMMEDIATE ACCESS CUSTOMER RATINGS FACTS, EVIDENCE, CERTAINTY REFLECT RELEVANT SOCIAL TRENDS RAPID CUSTOMER SERVICE @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH STO – DO THIS: 1  2  3  4  5  INSTANT GRATIFICATION – IMMEDIATE ACCESS CUSTOMER RATINGS FACTS, EVIDENCE, CERTAINTY REFLECT RELEVANT SOCIAL TRENDS RAPID CUSTOMER SERVICE @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH STO – DO THIS: 1  2  3  4  5  INSTANT GRATIFICATION – IMMEDIATE ACCESS CUSTOMER RATINGS FACTS, EVIDENCE, CERTAINTY REFLECT RELEVANT SOCIAL TRENDS RAPID CUSTOMER SERVICE @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH STO – DO THIS: 1  2  3  4  5  INSTANT GRATIFICATION – IMMEDIATE ACCESS CUSTOMER RATINGS FACTS, EVIDENCE, CERTAINTY REFLECT RELEVANT SOCIAL TRENDS RAPID CUSTOMER SERVICE @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
INSTANT GRATIFICATION   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
RAPID   RAPID   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
TRENDS   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
6 INDULGENCE VS RESTRAINT All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
INDULGENCE / RESTRAINT “ The extent to which society allows us to have fun and enjoy life through free gratification of natural drives ” @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
PSYCH PROFILE HIGH IVR: MEXICO Happier, optimistic, extrovert, friendship, leisure time, health, control over own life LOW IVR: EGYPT Gratification should be repressed, tightlyknit, cynical, frugal, moral discipline @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH IVR – DO THIS: 1  2  3  4  5  MAKE INTERACTIONS FUN GIVE AWAY ENTERTAINING FREEBIES USE AND ENCOURAGE UGC PROVIDE HONEST DISCUSSION GENDER ROLES LOOSE, RANGE OF MODELS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH IVR – DO THIS: 1  2  3  4  5  MAKE INTERACTIONS FUN GIVE AWAY ENTERTAINING FREEBIES USE AND ENCOURAGE UGC PROVIDE HONEST DISCUSSION GENDER ROLES LOOSE, RANGE OF MODELS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH IVR – DO THIS: 1  2  3  4  5  MAKE INTERACTIONS FUN GIVE AWAY ENTERTAINING FREEBIES USE AND ENCOURAGE UGC PROVIDE HONEST DISCUSSION GENDER ROLES LOOSE, RANGE OF MODELS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH IVR – DO THIS: 1  2  3  4  5  MAKE INTERACTIONS FUN GIVE AWAY ENTERTAINING FREEBIES USE AND ENCOURAGE UGC PROVIDE HONEST DISCUSSION GENDER ROLES LOOSE, RANGE OF MODELS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HIGH IVR – DO THIS: 1  2  3  4  5  MAKE INTERACTIONS FUN GIVE AWAY ENTERTAINING FREEBIES USE AND ENCOURAGE UGC PROVIDE HONEST DISCUSSION GENDER ROLES LOOSE, RANGE OF MODELS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
FUN   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
EASY   EASY   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
HONEST DISCUSSION   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
LOW IVR – DO THIS: 1  2  3  4  5  EMPHASISE HOW YOU SERVE THE COMMUNITY FRUGAL, SHOW HOW THEY CAN SAVE MONEY STRICT, CULTURED GENDER ROLES WEBSITE SHOULD BE STRUCTURED, PREDICTABLE USE FORMAL COMMUNICATION (NOT SM) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
LOW IVR – DO THIS: 1  2  3  4  5  EMPHASISE HOW YOU SERVE THE COMMUNITY FRUGAL, SHOW HOW THEY CAN SAVE MONEY STRICT, CULTURED GENDER ROLES WEBSITE SHOULD BE STRUCTURED, PREDICTABLE USE FORMAL COMMUNICATION (NOT SM) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
LOW IVR – DO THIS: 1  2  3  4  5  EMPHASISE HOW YOU SERVE THE COMMUNITY FRUGAL, SHOW HOW THEY CAN SAVE MONEY STRICT, CULTURED GENDER ROLES WEBSITE SHOULD BE STRUCTURED, PREDICTABLE USE FORMAL COMMUNICATION (NOT SM) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
LOW IVR – DO THIS: 1  2  3  4  5  EMPHASISE HOW YOU SERVE THE COMMUNITY FRUGAL, SHOW HOW THEY CAN SAVE MONEY STRICT, CULTURED GENDER ROLES WEBSITE SHOULD BE STRUCTURED, PREDICTABLE USE FORMAL COMMUNICATION (NOT SM) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
LOW IVR – DO THIS: 1  2  3  4  5  EMPHASISE HOW YOU SERVE THE COMMUNITY FRUGAL, SHOW HOW THEY CAN SAVE MONEY STRICT, CULTURED GENDER ROLES WEBSITE SHOULD BE STRUCTURED, PREDICTABLE USE FORMAL COMMUNICATION (NOT SM) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
COMMUNITY   COMMUNITY   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  SAVE MONEY   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
STRUCTURED   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
3 KEY TAKEAWAYS All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
KEY TAKEAWAYS IF YOU WANT TO ENGAGE AND CONVERT A GLOBAL AUDIENCE, YOU HAVE TO BE CULTURE-SENSITIVE. 1  DIFFERENT CULTURES = DIFFERENT USAGE STRATEGIES 2  WEB PSYCHOLOGY PROVIDES PSYCHOGRAPHIC CONTEXT 3  USE HOFSTEDE’S DIMENSIONS TO INFORM YOUR DESIGN @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
KEY TAKEAWAYS IF YOU WANT TO ENGAGE AND CONVERT A GLOBAL AUDIENCE, YOU HAVE TO BE CULTURE-SENSITIVE. 1  DIFFERENT CULTURES = DIFFERENT USAGE STRATEGIES 2  WEB PSYCHOLOGY PROVIDES PSYCHOGRAPHIC CONTEXT 3  USE HOFSTEDE’S DIMENSIONS TO INFORM YOUR DESIGN @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
KEY TAKEAWAYS IF YOU WANT TO ENGAGE AND CONVERT A GLOBAL AUDIENCE, YOU HAVE TO BE CULTURE-SENSITIVE. 1  DIFFERENT CULTURES = DIFFERENT USAGE STRATEGIES 2  WEB PSYCHOLOGY PROVIDES PSYCHOGRAPHIC CONTEXT 3  USE HOFSTEDE’S DIMENSIONS TO INFORM YOUR DESIGN @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
REFERENCES 1  S. S. Robbins and A. C. Stylianou (2002). A study of cultural differences in global corporate websites. Journal of Computer Information Systems, 42(2), pp. 3-9. 2  Global Web Index (August 2011) Wave 5 Trends. http://www.slideshare.net/globalwebindex/wave-5-trends-master-august-2011-slideshare-version 3  Associated Press (2013). Google Translate reaches 1 billion translations per day. http://www.oregonlive.com/today/index.ssf/2013/04/google_translate_reaches_1_bil.html 4  mobiThinking (2013). Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#topmobilemarkets 5  IDC (2012). Top 10 Predictions. IDC Predictions 2013: Competing on the 3rd Platform. http://www.idc.com/research/Predictions13/downloadable/238044.pdfm 6  A. Faiola and S. A. Matei (2005). Cultural cognitive style and web design: Beyond a behavioral inquiry into computer-mediated communication. Journal of Computer-Mediated Communication, 11(1). 7  N. C. Fernandez (2000). Web Site Localisation and Internationalisation: A Case Study. City University. 8  W. Barber and A. Badre (1998). Culturability: The merging of culture and usability. In Proceedings of the 4th Conference on Human Factors and the Web. 9  R. Robertson (1994) ‘Mapping the global condition: Globalization as the central concept’, in M. Featherstone (ed.), Global Culture: Nationalism, globalization and modernity. Newbury Park, CA: Sage. p. 36. 15  http://www.mcdonalds.it/#coppette-seletti 16  http://www.mcdonalds.co.uk/ukhome.html 17  G. Hofstede (2010). Cultures and Organizations: Software of the mind. Maidenhead: McGraw Hill. 18  http://www.aeroflot.ru 19  http://www.nana10.co.il 20  http://www.nastygal.com 21  http://www.kmb.hk/tc 22  http://www.cocacola.co.jp 23  http://sverigesradio.se @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
REFERENCES 24  http://tiu.ru 25  http://www.stumbleupon.com 26  http://www.suning.com 27  http://www.next.co.uk 28  http://www.neobux.com 29  http://www.offerna.com 30  S. Simon (2001). The impact of culture and gender on Web sites: An empirical study. The Data Base for Advances in Information Systems, 3(1), pp. 18-37. 31  C. Cela-Conde, F. Ayala, E. Munar, F. Maestú, M. Nadal, M. Capó, et al. (2009). Sex related similarities and differences in the neural correlates of beauty. Proceedings of the National Academy of Sciences of the United States of America,106(10), 3847. 32  D. Cyr and C. Bonanni (2005). Gender and website design in e-business. International Journal of Electronic Business, 3 (6), pp. 565–82. 33  A. Acquisti and R. Gross (2006). Imagined communities: Awareness, information sharing, and privacy on the Facebook. Lecture Notes in Computer Science, 4258, pp. 36–58. 34  E. Garbarino and M. Strahilevitz (2004). Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation. Journal of Business Research, 57, pp. 768–75. 35  M. Madden and A. Smith (2010). Reputation management and social media: How people monitor their identity and search for others online. Pew Internet & American Life Project, 26 May. Available online at: http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx 36  I. Oomen and R. Leenes (2008). Privacy risk perception and privacy protection strategies. In E. de Leeuw, S. Fischer Hubner, J. Tseng and J. Borking (eds), Policies and Research in Identity. Boston, MA: Springer. pp. 121–38. @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
4 Q&A All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
THANK YOU! FREE MINI-COURSE: INSTITUTE OF WEB PSYCHOLOGY .COM All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

Recommended

Nathalie Nahai - How gender and cultural differences in web Psychology affect...
Nathalie Nahai - How gender and cultural differences in web Psychology affect...Nathalie Nahai - How gender and cultural differences in web Psychology affect...
Nathalie Nahai - How gender and cultural differences in web Psychology affect...Nathalie Nahai
 
Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...
Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...
Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...Nathalie Nahai
 
Nathalie Nahai - 15 psych tips to help you sell more online
Nathalie Nahai - 15 psych tips to help you sell more onlineNathalie Nahai - 15 psych tips to help you sell more online
Nathalie Nahai - 15 psych tips to help you sell more onlineNathalie Nahai
 
Nathalie Nahai - Culture and its influence on websites
Nathalie Nahai - Culture and its influence on websitesNathalie Nahai - Culture and its influence on websites
Nathalie Nahai - Culture and its influence on websitesNathalie Nahai
 
The secret psychology behind social behaviour
The secret psychology behind social behaviourThe secret psychology behind social behaviour
The secret psychology behind social behaviourNathalie Nahai
 
Nathalie Nahai - Empathy: Your secret weapon in designing for the web
Nathalie Nahai - Empathy: Your secret weapon in designing for the webNathalie Nahai - Empathy: Your secret weapon in designing for the web
Nathalie Nahai - Empathy: Your secret weapon in designing for the webNathalie Nahai
 
Nathalie Nahai - The psychology of persuasive content for "boring" industries...
Nathalie Nahai - The psychology of persuasive content for "boring" industries...Nathalie Nahai - The psychology of persuasive content for "boring" industries...
Nathalie Nahai - The psychology of persuasive content for "boring" industries...Nathalie Nahai
 
Nathalie Nahai - Gender and culturability
Nathalie Nahai - Gender and culturabilityNathalie Nahai - Gender and culturability
Nathalie Nahai - Gender and culturabilityNathalie Nahai
 

Recommended

Nathalie Nahai - How gender and cultural differences in web Psychology affect...
Nathalie Nahai - How gender and cultural differences in web Psychology affect...Nathalie Nahai - How gender and cultural differences in web Psychology affect...
Nathalie Nahai - How gender and cultural differences in web Psychology affect...Nathalie Nahai
 
Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...
Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...
Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...Nathalie Nahai
 
Nathalie Nahai - 15 psych tips to help you sell more online
Nathalie Nahai - 15 psych tips to help you sell more onlineNathalie Nahai - 15 psych tips to help you sell more online
Nathalie Nahai - 15 psych tips to help you sell more onlineNathalie Nahai
 
Nathalie Nahai - Culture and its influence on websites
Nathalie Nahai - Culture and its influence on websitesNathalie Nahai - Culture and its influence on websites
Nathalie Nahai - Culture and its influence on websitesNathalie Nahai
 
The secret psychology behind social behaviour
The secret psychology behind social behaviourThe secret psychology behind social behaviour
The secret psychology behind social behaviourNathalie Nahai
 
Nathalie Nahai - Empathy: Your secret weapon in designing for the web
Nathalie Nahai - Empathy: Your secret weapon in designing for the webNathalie Nahai - Empathy: Your secret weapon in designing for the web
Nathalie Nahai - Empathy: Your secret weapon in designing for the webNathalie Nahai
 
Nathalie Nahai - The psychology of persuasive content for "boring" industries...
Nathalie Nahai - The psychology of persuasive content for "boring" industries...Nathalie Nahai - The psychology of persuasive content for "boring" industries...
Nathalie Nahai - The psychology of persuasive content for "boring" industries...Nathalie Nahai
 
Nathalie Nahai - Gender and culturability
Nathalie Nahai - Gender and culturabilityNathalie Nahai - Gender and culturability
Nathalie Nahai - Gender and culturabilityNathalie Nahai
 
Nathalie Nahai - Web Psychology: The science of online persuasion
Nathalie Nahai - Web Psychology: The science of online persuasionNathalie Nahai - Web Psychology: The science of online persuasion
Nathalie Nahai - Web Psychology: The science of online persuasionNathalie Nahai
 
Nathalie Nahai - Why aren't women taking the stage in tech?
Nathalie Nahai - Why aren't women taking the stage in tech?Nathalie Nahai - Why aren't women taking the stage in tech?
Nathalie Nahai - Why aren't women taking the stage in tech?Nathalie Nahai
 
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...Nathalie Nahai
 
Personalisation vs Privacy - Nathalie Nahai
Personalisation vs Privacy - Nathalie NahaiPersonalisation vs Privacy - Nathalie Nahai
Personalisation vs Privacy - Nathalie NahaiNathalie Nahai
 
Nathalie Nahai - The secret psychology behind social behaviour
Nathalie Nahai - The secret psychology behind social behaviourNathalie Nahai - The secret psychology behind social behaviour
Nathalie Nahai - The secret psychology behind social behaviourNathalie Nahai
 
Nathalie Nahai - The secret psychology behind persuasive content
Nathalie Nahai - The secret psychology behind persuasive content Nathalie Nahai - The secret psychology behind persuasive content
Nathalie Nahai - The secret psychology behind persuasive content Nathalie Nahai
 
Nathalie Nahai - The secret psychology of online persuasion
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai - The secret psychology of online persuasion
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai
 
How to use the Big 5 personality traits to write persuasive copy
How to use the Big 5 personality traits to write persuasive copyHow to use the Big 5 personality traits to write persuasive copy
How to use the Big 5 personality traits to write persuasive copyNathalie Nahai
 
The psychology of successful ecommerce
The psychology of successful ecommerceThe psychology of successful ecommerce
The psychology of successful ecommerceNathalie Nahai
 
Nathalie Nahai - The secret psychology of persuasive videos
Nathalie Nahai - The secret psychology of persuasive videosNathalie Nahai - The secret psychology of persuasive videos
Nathalie Nahai - The secret psychology of persuasive videosNathalie Nahai
 
Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secre...
Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secre...Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secre...
Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secre...Chinwag
 
Nathalie Nahai - The psychology of persuasive content (The Inbounder)
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai - The psychology of persuasive content (The Inbounder)
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai
 
Nathalie Nahai - Web psychology principles for you to A/B test
Nathalie Nahai - Web psychology principles for you to A/B testNathalie Nahai - Web psychology principles for you to A/B test
Nathalie Nahai - Web psychology principles for you to A/B testNathalie Nahai
 
Nathalie Nahai - 5 psychological principles of persuasive design
Nathalie Nahai - 5 psychological principles of persuasive designNathalie Nahai - 5 psychological principles of persuasive design
Nathalie Nahai - 5 psychological principles of persuasive designNathalie Nahai
 
The psychology behind persuasive marketing videos, and how to get people to w...
The psychology behind persuasive marketing videos, and how to get people to w...The psychology behind persuasive marketing videos, and how to get people to w...
The psychology behind persuasive marketing videos, and how to get people to w...Nathalie Nahai
 
Nathalie Nahai_SearchLove London 2013
Nathalie Nahai_SearchLove London 2013Nathalie Nahai_SearchLove London 2013
Nathalie Nahai_SearchLove London 2013Distilled
 
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai - Psychology of persuasive content (Brighton SEO)
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai
 
Human Behavior online: a Psychologist's perspective - Nathalie Nahai
Human Behavior online: a Psychologist's perspective - Nathalie NahaiHuman Behavior online: a Psychologist's perspective - Nathalie Nahai
Human Behavior online: a Psychologist's perspective - Nathalie NahaiBrandwatch
 
Secret psychology online persuasion - Nathalie Nahai
Secret psychology online persuasion - Nathalie NahaiSecret psychology online persuasion - Nathalie Nahai
Secret psychology online persuasion - Nathalie NahaiHead Office NL
 
Going Social: The Psychology of Online Influence
Going Social: The Psychology of Online InfluenceGoing Social: The Psychology of Online Influence
Going Social: The Psychology of Online InfluenceValtech
 
"Video Killed the Radio Star": From MTV to Snapchat
"Video Killed the Radio Star": From MTV to Snapchat"Video Killed the Radio Star": From MTV to Snapchat
"Video Killed the Radio Star": From MTV to SnapchatLora Aroyo
 
Using LinkedIn For Effective Lead Generation [Durham Chamber of Commerce]
Using LinkedIn For Effective Lead Generation [Durham Chamber of Commerce]Using LinkedIn For Effective Lead Generation [Durham Chamber of Commerce]
Using LinkedIn For Effective Lead Generation [Durham Chamber of Commerce]Method Savvy
 

More Related Content

What's hot

Nathalie Nahai - Web Psychology: The science of online persuasion
Nathalie Nahai - Web Psychology: The science of online persuasionNathalie Nahai - Web Psychology: The science of online persuasion
Nathalie Nahai - Web Psychology: The science of online persuasionNathalie Nahai
 
Nathalie Nahai - Why aren't women taking the stage in tech?
Nathalie Nahai - Why aren't women taking the stage in tech?Nathalie Nahai - Why aren't women taking the stage in tech?
Nathalie Nahai - Why aren't women taking the stage in tech?Nathalie Nahai
 
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...Nathalie Nahai
 
Personalisation vs Privacy - Nathalie Nahai
Personalisation vs Privacy - Nathalie NahaiPersonalisation vs Privacy - Nathalie Nahai
Personalisation vs Privacy - Nathalie NahaiNathalie Nahai
 
Nathalie Nahai - The secret psychology behind social behaviour
Nathalie Nahai - The secret psychology behind social behaviourNathalie Nahai - The secret psychology behind social behaviour
Nathalie Nahai - The secret psychology behind social behaviourNathalie Nahai
 
Nathalie Nahai - The secret psychology behind persuasive content
Nathalie Nahai - The secret psychology behind persuasive content Nathalie Nahai - The secret psychology behind persuasive content
Nathalie Nahai - The secret psychology behind persuasive content Nathalie Nahai
 
Nathalie Nahai - The secret psychology of online persuasion
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai - The secret psychology of online persuasion
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai
 
How to use the Big 5 personality traits to write persuasive copy
How to use the Big 5 personality traits to write persuasive copyHow to use the Big 5 personality traits to write persuasive copy
How to use the Big 5 personality traits to write persuasive copyNathalie Nahai
 
The psychology of successful ecommerce
The psychology of successful ecommerceThe psychology of successful ecommerce
The psychology of successful ecommerceNathalie Nahai
 
Nathalie Nahai - The secret psychology of persuasive videos
Nathalie Nahai - The secret psychology of persuasive videosNathalie Nahai - The secret psychology of persuasive videos
Nathalie Nahai - The secret psychology of persuasive videosNathalie Nahai
 
Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secre...
Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secre...Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secre...
Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secre...Chinwag
 
Nathalie Nahai - The psychology of persuasive content (The Inbounder)
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai - The psychology of persuasive content (The Inbounder)
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai
 
Nathalie Nahai - Web psychology principles for you to A/B test
Nathalie Nahai - Web psychology principles for you to A/B testNathalie Nahai - Web psychology principles for you to A/B test
Nathalie Nahai - Web psychology principles for you to A/B testNathalie Nahai
 
Nathalie Nahai - 5 psychological principles of persuasive design
Nathalie Nahai - 5 psychological principles of persuasive designNathalie Nahai - 5 psychological principles of persuasive design
Nathalie Nahai - 5 psychological principles of persuasive designNathalie Nahai
 
The psychology behind persuasive marketing videos, and how to get people to w...
The psychology behind persuasive marketing videos, and how to get people to w...The psychology behind persuasive marketing videos, and how to get people to w...
The psychology behind persuasive marketing videos, and how to get people to w...Nathalie Nahai
 
Nathalie Nahai_SearchLove London 2013
Nathalie Nahai_SearchLove London 2013Nathalie Nahai_SearchLove London 2013
Nathalie Nahai_SearchLove London 2013Distilled
 
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai - Psychology of persuasive content (Brighton SEO)
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai
 
Human Behavior online: a Psychologist's perspective - Nathalie Nahai
Human Behavior online: a Psychologist's perspective - Nathalie NahaiHuman Behavior online: a Psychologist's perspective - Nathalie Nahai
Human Behavior online: a Psychologist's perspective - Nathalie NahaiBrandwatch
 
Secret psychology online persuasion - Nathalie Nahai
Secret psychology online persuasion - Nathalie NahaiSecret psychology online persuasion - Nathalie Nahai
Secret psychology online persuasion - Nathalie NahaiHead Office NL
 
Going Social: The Psychology of Online Influence
Going Social: The Psychology of Online InfluenceGoing Social: The Psychology of Online Influence
Going Social: The Psychology of Online InfluenceValtech
 

What's hot (20)

Nathalie Nahai - Web Psychology: The science of online persuasion
Nathalie Nahai - Web Psychology: The science of online persuasionNathalie Nahai - Web Psychology: The science of online persuasion
Nathalie Nahai - Web Psychology: The science of online persuasion
 
Nathalie Nahai - Why aren't women taking the stage in tech?
Nathalie Nahai - Why aren't women taking the stage in tech?Nathalie Nahai - Why aren't women taking the stage in tech?
Nathalie Nahai - Why aren't women taking the stage in tech?
 
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...
 
Personalisation vs Privacy - Nathalie Nahai
Personalisation vs Privacy - Nathalie NahaiPersonalisation vs Privacy - Nathalie Nahai
Personalisation vs Privacy - Nathalie Nahai
 
Nathalie Nahai - The secret psychology behind social behaviour
Nathalie Nahai - The secret psychology behind social behaviourNathalie Nahai - The secret psychology behind social behaviour
Nathalie Nahai - The secret psychology behind social behaviour
 
Nathalie Nahai - The secret psychology behind persuasive content
Nathalie Nahai - The secret psychology behind persuasive content Nathalie Nahai - The secret psychology behind persuasive content
Nathalie Nahai - The secret psychology behind persuasive content
 
Nathalie Nahai - The secret psychology of online persuasion
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai - The secret psychology of online persuasion
Nathalie Nahai - The secret psychology of online persuasion
 
How to use the Big 5 personality traits to write persuasive copy
How to use the Big 5 personality traits to write persuasive copyHow to use the Big 5 personality traits to write persuasive copy
How to use the Big 5 personality traits to write persuasive copy
 
The psychology of successful ecommerce
The psychology of successful ecommerceThe psychology of successful ecommerce
The psychology of successful ecommerce
 
Nathalie Nahai - The secret psychology of persuasive videos
Nathalie Nahai - The secret psychology of persuasive videosNathalie Nahai - The secret psychology of persuasive videos
Nathalie Nahai - The secret psychology of persuasive videos
 
Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secre...
Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secre...Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secre...
Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secre...
 
Nathalie Nahai - The psychology of persuasive content (The Inbounder)
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai - The psychology of persuasive content (The Inbounder)
Nathalie Nahai - The psychology of persuasive content (The Inbounder)
 
Nathalie Nahai - Web psychology principles for you to A/B test
Nathalie Nahai - Web psychology principles for you to A/B testNathalie Nahai - Web psychology principles for you to A/B test
Nathalie Nahai - Web psychology principles for you to A/B test
 
Nathalie Nahai - 5 psychological principles of persuasive design
Nathalie Nahai - 5 psychological principles of persuasive designNathalie Nahai - 5 psychological principles of persuasive design
Nathalie Nahai - 5 psychological principles of persuasive design
 
The psychology behind persuasive marketing videos, and how to get people to w...
The psychology behind persuasive marketing videos, and how to get people to w...The psychology behind persuasive marketing videos, and how to get people to w...
The psychology behind persuasive marketing videos, and how to get people to w...
 
Nathalie Nahai_SearchLove London 2013
Nathalie Nahai_SearchLove London 2013Nathalie Nahai_SearchLove London 2013
Nathalie Nahai_SearchLove London 2013
 
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai - Psychology of persuasive content (Brighton SEO)
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)
 
Human Behavior online: a Psychologist's perspective - Nathalie Nahai
Human Behavior online: a Psychologist's perspective - Nathalie NahaiHuman Behavior online: a Psychologist's perspective - Nathalie Nahai
Human Behavior online: a Psychologist's perspective - Nathalie Nahai
 
Secret psychology online persuasion - Nathalie Nahai
Secret psychology online persuasion - Nathalie NahaiSecret psychology online persuasion - Nathalie Nahai
Secret psychology online persuasion - Nathalie Nahai
 
Going Social: The Psychology of Online Influence
Going Social: The Psychology of Online InfluenceGoing Social: The Psychology of Online Influence
Going Social: The Psychology of Online Influence
 

Similar to Nathalie Nahai - Culture and its influence on websites (part 2)

"Video Killed the Radio Star": From MTV to Snapchat
"Video Killed the Radio Star": From MTV to Snapchat"Video Killed the Radio Star": From MTV to Snapchat
"Video Killed the Radio Star": From MTV to SnapchatLora Aroyo
 
Using LinkedIn For Effective Lead Generation [Durham Chamber of Commerce]
Using LinkedIn For Effective Lead Generation [Durham Chamber of Commerce]Using LinkedIn For Effective Lead Generation [Durham Chamber of Commerce]
Using LinkedIn For Effective Lead Generation [Durham Chamber of Commerce]Method Savvy
 
Why 'Real-Time' Marketing Is All About Social & Mobile Convergence
Why 'Real-Time' Marketing Is All About Social & Mobile ConvergenceWhy 'Real-Time' Marketing Is All About Social & Mobile Convergence
Why 'Real-Time' Marketing Is All About Social & Mobile ConvergenceDeep Focus
 
A Story of Mob Programming, Testing and Everything (DDD Europe 2020)
A Story of Mob Programming, Testing and Everything (DDD Europe 2020)A Story of Mob Programming, Testing and Everything (DDD Europe 2020)
A Story of Mob Programming, Testing and Everything (DDD Europe 2020)Lisi Hocke
 
Music First - Strategy presentation for a Music Video App (India)
Music First - Strategy presentation for a Music Video App (India)Music First - Strategy presentation for a Music Video App (India)
Music First - Strategy presentation for a Music Video App (India)Manoj Reggae
 
The Secret Psychology of Persuasive Content - Nathalie Nahai
The Secret Psychology of Persuasive Content - Nathalie NahaiThe Secret Psychology of Persuasive Content - Nathalie Nahai
The Secret Psychology of Persuasive Content - Nathalie NahaiFeverBee Limited
 
Beyond Vanity by Gabe Guilliams and James Clotfelter
Beyond Vanity by Gabe Guilliams and James ClotfelterBeyond Vanity by Gabe Guilliams and James Clotfelter
Beyond Vanity by Gabe Guilliams and James ClotfelterCindy Foster-Warthen
 
Deidre Smalls-Landau presentation at Mumbrella360 Asia
Deidre Smalls-Landau presentation at Mumbrella360 AsiaDeidre Smalls-Landau presentation at Mumbrella360 Asia
Deidre Smalls-Landau presentation at Mumbrella360 AsiaJordanDervish
 
Psycology of Persuasive Marketing Videos
Psycology of Persuasive Marketing VideosPsycology of Persuasive Marketing Videos
Psycology of Persuasive Marketing VideosEvgeny Tsarkov
 
Unit 1 the impact of technology
Unit 1 the impact of technologyUnit 1 the impact of technology
Unit 1 the impact of technologypallavi biradar
 
Natalie Nahai – BrightonSEO April 2016: Creating Persuasive Content
Natalie Nahai – BrightonSEO April 2016: Creating Persuasive ContentNatalie Nahai – BrightonSEO April 2016: Creating Persuasive Content
Natalie Nahai – BrightonSEO April 2016: Creating Persuasive ContentAuthoritas
 
A Story of Mob Programming, Testing and Everything (AgileTD Webinar)
A Story of Mob Programming, Testing and Everything (AgileTD Webinar)A Story of Mob Programming, Testing and Everything (AgileTD Webinar)
A Story of Mob Programming, Testing and Everything (AgileTD Webinar)Lisi Hocke
 
LITE 2016 – Personalised Education Using Technology [Joe Harb]
LITE 2016 – Personalised Education Using Technology [Joe Harb]LITE 2016 – Personalised Education Using Technology [Joe Harb]
LITE 2016 – Personalised Education Using Technology [Joe Harb]getadministrate
 
Conversion Hotel 2018 Keynote: Michael Aagaard
Conversion Hotel 2018 Keynote: Michael AagaardConversion Hotel 2018 Keynote: Michael Aagaard
Conversion Hotel 2018 Keynote: Michael AagaardWebanalisten .nl
 
Tech4Good, Tech4All, and Digital Inclusion
Tech4Good, Tech4All, and Digital InclusionTech4Good, Tech4All, and Digital Inclusion
Tech4Good, Tech4All, and Digital Inclusion3Play Media
 
Digital, Social & Mobile in India in 2015
Digital, Social & Mobile in India in 2015Digital, Social & Mobile in India in 2015
Digital, Social & Mobile in India in 2015We Are Social Singapore
 
Digital 2015 India (August 2015)
Digital 2015 India (August 2015)Digital 2015 India (August 2015)
Digital 2015 India (August 2015)DataReportal
 

Similar to Nathalie Nahai - Culture and its influence on websites (part 2) (20)

"Video Killed the Radio Star": From MTV to Snapchat
"Video Killed the Radio Star": From MTV to Snapchat"Video Killed the Radio Star": From MTV to Snapchat
"Video Killed the Radio Star": From MTV to Snapchat
 
Using LinkedIn For Effective Lead Generation [Durham Chamber of Commerce]
Using LinkedIn For Effective Lead Generation [Durham Chamber of Commerce]Using LinkedIn For Effective Lead Generation [Durham Chamber of Commerce]
Using LinkedIn For Effective Lead Generation [Durham Chamber of Commerce]
 
Why 'Real-Time' Marketing Is All About Social & Mobile Convergence
Why 'Real-Time' Marketing Is All About Social & Mobile ConvergenceWhy 'Real-Time' Marketing Is All About Social & Mobile Convergence
Why 'Real-Time' Marketing Is All About Social & Mobile Convergence
 
Portland Maine SDAT
Portland Maine SDATPortland Maine SDAT
Portland Maine SDAT
 
A Story of Mob Programming, Testing and Everything (DDD Europe 2020)
A Story of Mob Programming, Testing and Everything (DDD Europe 2020)A Story of Mob Programming, Testing and Everything (DDD Europe 2020)
A Story of Mob Programming, Testing and Everything (DDD Europe 2020)
 
Music First - Strategy presentation for a Music Video App (India)
Music First - Strategy presentation for a Music Video App (India)Music First - Strategy presentation for a Music Video App (India)
Music First - Strategy presentation for a Music Video App (India)
 
The Secret Psychology of Persuasive Content - Nathalie Nahai
The Secret Psychology of Persuasive Content - Nathalie NahaiThe Secret Psychology of Persuasive Content - Nathalie Nahai
The Secret Psychology of Persuasive Content - Nathalie Nahai
 
Beyond Vanity by Gabe Guilliams and James Clotfelter
Beyond Vanity by Gabe Guilliams and James ClotfelterBeyond Vanity by Gabe Guilliams and James Clotfelter
Beyond Vanity by Gabe Guilliams and James Clotfelter
 
EcoLuxe Lounge 2017 PARK CITY
EcoLuxe Lounge 2017 PARK CITY EcoLuxe Lounge 2017 PARK CITY
EcoLuxe Lounge 2017 PARK CITY
 
PubCon Las Vegas 2013
PubCon Las Vegas 2013PubCon Las Vegas 2013
PubCon Las Vegas 2013
 
Deidre Smalls-Landau presentation at Mumbrella360 Asia
Deidre Smalls-Landau presentation at Mumbrella360 AsiaDeidre Smalls-Landau presentation at Mumbrella360 Asia
Deidre Smalls-Landau presentation at Mumbrella360 Asia
 
Psycology of Persuasive Marketing Videos
Psycology of Persuasive Marketing VideosPsycology of Persuasive Marketing Videos
Psycology of Persuasive Marketing Videos
 
Unit 1 the impact of technology
Unit 1 the impact of technologyUnit 1 the impact of technology
Unit 1 the impact of technology
 
Natalie Nahai – BrightonSEO April 2016: Creating Persuasive Content
Natalie Nahai – BrightonSEO April 2016: Creating Persuasive ContentNatalie Nahai – BrightonSEO April 2016: Creating Persuasive Content
Natalie Nahai – BrightonSEO April 2016: Creating Persuasive Content
 
A Story of Mob Programming, Testing and Everything (AgileTD Webinar)
A Story of Mob Programming, Testing and Everything (AgileTD Webinar)A Story of Mob Programming, Testing and Everything (AgileTD Webinar)
A Story of Mob Programming, Testing and Everything (AgileTD Webinar)
 
LITE 2016 – Personalised Education Using Technology [Joe Harb]
LITE 2016 – Personalised Education Using Technology [Joe Harb]LITE 2016 – Personalised Education Using Technology [Joe Harb]
LITE 2016 – Personalised Education Using Technology [Joe Harb]
 
Conversion Hotel 2018 Keynote: Michael Aagaard
Conversion Hotel 2018 Keynote: Michael AagaardConversion Hotel 2018 Keynote: Michael Aagaard
Conversion Hotel 2018 Keynote: Michael Aagaard
 
Tech4Good, Tech4All, and Digital Inclusion
Tech4Good, Tech4All, and Digital InclusionTech4Good, Tech4All, and Digital Inclusion
Tech4Good, Tech4All, and Digital Inclusion
 
Digital, Social & Mobile in India in 2015
Digital, Social & Mobile in India in 2015Digital, Social & Mobile in India in 2015
Digital, Social & Mobile in India in 2015
 
Digital 2015 India (August 2015)
Digital 2015 India (August 2015)Digital 2015 India (August 2015)
Digital 2015 India (August 2015)
 

Recently uploaded

Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)jennyeacort
 
Housewife Call Girls NRI Layout - Call 7001305949 Rs-3500 with A/C Room Cash ...
Housewife Call Girls NRI Layout - Call 7001305949 Rs-3500 with A/C Room Cash ...Housewife Call Girls NRI Layout - Call 7001305949 Rs-3500 with A/C Room Cash ...
Housewife Call Girls NRI Layout - Call 7001305949 Rs-3500 with A/C Room Cash ...narwatsonia7
 
Call Girls Satellite 7397865700 Ridhima Hire Me Full Night
Call Girls Satellite 7397865700 Ridhima Hire Me Full NightCall Girls Satellite 7397865700 Ridhima Hire Me Full Night
Call Girls Satellite 7397865700 Ridhima Hire Me Full Nightssuser7cb4ff
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一z xss
 
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证nhjeo1gg
 
call girls in Harsh Vihar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Harsh Vihar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Harsh Vihar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Harsh Vihar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts ServiceCall Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Servicejennyeacort
 
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一Fi L
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130Suhani Kapoor
 
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiVIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiSuhani Kapoor
 
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130Suhani Kapoor
 
Call Girls In Safdarjung Enclave 24/7✡️9711147426✡️ Escorts Service
Call Girls In Safdarjung Enclave 24/7✡️9711147426✡️ Escorts ServiceCall Girls In Safdarjung Enclave 24/7✡️9711147426✡️ Escorts Service
Call Girls In Safdarjung Enclave 24/7✡️9711147426✡️ Escorts Servicejennyeacort
 
Untitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptxUntitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptxmapanig881
 
Introduction-to-Canva-and-Graphic-Design-Basics.pptx
Introduction-to-Canva-and-Graphic-Design-Basics.pptxIntroduction-to-Canva-and-Graphic-Design-Basics.pptx
Introduction-to-Canva-and-Graphic-Design-Basics.pptxnewslab143
 
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCRCall In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCRdollysharma2066
 
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一Fi sss
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一diploma 1
 
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130Suhani Kapoor
 

Recently uploaded (20)

Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
Call Us ✡️97111⇛47426⇛Call In girls Vasant Vihar༒(Delhi)
 
Housewife Call Girls NRI Layout - Call 7001305949 Rs-3500 with A/C Room Cash ...
Housewife Call Girls NRI Layout - Call 7001305949 Rs-3500 with A/C Room Cash ...Housewife Call Girls NRI Layout - Call 7001305949 Rs-3500 with A/C Room Cash ...
Housewife Call Girls NRI Layout - Call 7001305949 Rs-3500 with A/C Room Cash ...
 
Call Girls Satellite 7397865700 Ridhima Hire Me Full Night
Call Girls Satellite 7397865700 Ridhima Hire Me Full NightCall Girls Satellite 7397865700 Ridhima Hire Me Full Night
Call Girls Satellite 7397865700 Ridhima Hire Me Full Night
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
 
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
在线办理ohio毕业证俄亥俄大学毕业证成绩单留信学历认证
 
call girls in Harsh Vihar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Harsh Vihar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Harsh Vihar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Harsh Vihar (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
 
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts ServiceCall Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
Call Girls in Ashok Nagar Delhi ✡️9711147426✡️ Escorts Service
 
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
办理学位证(NUS证书)新加坡国立大学毕业证成绩单原版一比一
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
 
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiVIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati
 
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130
 
Call Girls In Safdarjung Enclave 24/7✡️9711147426✡️ Escorts Service
Call Girls In Safdarjung Enclave 24/7✡️9711147426✡️ Escorts ServiceCall Girls In Safdarjung Enclave 24/7✡️9711147426✡️ Escorts Service
Call Girls In Safdarjung Enclave 24/7✡️9711147426✡️ Escorts Service
 
Cheap Rate ➥8448380779 ▻Call Girls In Iffco Chowk Gurgaon
Cheap Rate ➥8448380779 ▻Call Girls In Iffco Chowk GurgaonCheap Rate ➥8448380779 ▻Call Girls In Iffco Chowk Gurgaon
Cheap Rate ➥8448380779 ▻Call Girls In Iffco Chowk Gurgaon
 
Untitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptxUntitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptx
 
Introduction-to-Canva-and-Graphic-Design-Basics.pptx
Introduction-to-Canva-and-Graphic-Design-Basics.pptxIntroduction-to-Canva-and-Graphic-Design-Basics.pptx
Introduction-to-Canva-and-Graphic-Design-Basics.pptx
 
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCRCall In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
Call In girls Bhikaji Cama Place 🔝 ⇛8377877756 FULL Enjoy Delhi NCR
 
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
 
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
 

Nathalie Nahai - Culture and its influence on websites (part 2)

  • 1. CULTURE AND ITS INFLUENCE ON WEBSITES PART 2 All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 2. 1  2  3  4  INTRODUCTION HOFSTEDE’S DIMENSIONS KEY TAKEAWAYS Q&A @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 3. 1  2  3  4  INTRODUCTION HOFSTEDE’S DIMENSIONS KEY TAKEAWAYS Q&A @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 4. 1  2  3  4  INTRODUCTION HOFSTEDE’S DIMENSIONS KEY TAKEAWAYS Q&A @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 5. 1  2  3  4  INTRODUCTION HOFSTEDE’S DIMENSIONS KEY TAKEAWAYS Q&A @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 6. 1 INTRODUCTION All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 7. WEBS OF INFLUENCE THE PSYCHOLOGY OF ONLINE PERSUASION Pearson, 2012 UK | EU | USA | KOREA | JAPAN | CHINA @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 8. @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 9. 3 SECRETS TO ONLINE SUCCESS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 10. 1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY 3  SELL WITH INTEGRITY @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 11. 1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY 3  SELL WITH INTEGRITY @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 12. 1  KNOW WHO YOU’RE TARGETING 2  COMMUNICATE PERSUASIVELY 3  SELL WITH INTEGRITY @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 13. WEB PSYCHOLOGY “ The empirical study of how online environments influence our attitudes and behaviours ” @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 15. IT’S ABOUT CONTEXT PSYCHOLOGY INDIVIDUAL CULTURAL @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 16. WHAT IS CULTURE? All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 17. CULTURE “ A shared set of values that influence societal perceptions, attitudes, preferences, and responses ” - Robbins & Stylianou (2002) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 18. TRENDS [ ] …some broad global trends but the behaviour of consumers is increasingly variable as you go from country to country and region to region - Global Web Index (Aug 2011) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 19. WHY IS CULTURE IMPORTANT ONLINE? All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 20. A GLOBAL PICTURE GOOGLE TRANSLATE = 1 BILLION TRANSACTIONS / DAY GLOBAL INTERNET PENETRATION RATES RISING SMART PHONES & MOBILES BRINGING ACCESS TO LESS DEVELOPED REGIONS (CHINA, INDIA) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 21. A GLOBAL PICTURE GOOGLE TRANSLATE = 1 BILLION TRANSACTIONS / DAY GLOBAL INTERNET PENETRATION RATES RISING SMART PHONES & MOBILES BRINGING ACCESS TO LESS DEVELOPED REGIONS (CHINA, INDIA) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 22. A GLOBAL PICTURE GOOGLE TRANSLATE = 1 BILLION TRANSACTIONS / DAY GLOBAL INTERNET PENETRATION RATES RISING SMART PHONES & MOBILES BRINGING ACCESS TO LESS DEVELOPED REGIONS (CHINA, INDIA) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 23. CULTURE-SPECIFIC [ Different cultural groups employ different usage strategies when using the same interface ] @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 24. CULTURE-SPECIFIC 1  2  3  4  5  LANGUAGE BODY POSITIONS SOCIAL CONTEXTS SYMBOLS AESTHETICS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 25. CULTURE-SPECIFIC 1  2  3  4  5  LANGUAGE BODY POSITIONS SOCIAL CONTEXTS SYMBOLS AESTHETICS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 26. CULTURE-SPECIFIC 1  2  3  4  5  LANGUAGE BODY POSITIONS SOCIAL CONTEXTS SYMBOLS AESTHETICS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 27. CULTURE-SPECIFIC 1  2  3  4  5  LANGUAGE BODY POSITIONS SOCIAL CONTEXTS SYMBOLS AESTHETICS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 28. CULTURE-SPECIFIC 1  2  3  4  5  LANGUAGE BODY POSITIONS SOCIAL CONTEXTS SYMBOLS AESTHETICS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 29. CULTURABILITY “ The relationship between culture and usability in WWW design ” - Barber & Badre (1998) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 30. 2 HOFSTEDE’S DIMENSIONS All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 31. CULTURE “ ” The collective mental programming of the human mind which distinguishes one group of people from another - Hofstede (2010) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 32. HOFSTEDE’S DIMENSIONS 1  2  3  4  5  6  POWER DISTANCE INDIVIDUALISM vs COLLECTIVISM MASCULINITY vs FEMININITY UNCERTAINTY AVOIDANCE LONG- vs SHORT-TERM ORIENTATION INDLUGENCE vs RESTRAINT @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 33. HOFSTEDE’S DIMENSIONS 1  2  3  4  5  6  POWER DISTANCE INDIVIDUALISM vs COLLECTIVISM MASCULINITY vs FEMININITY UNCERTAINTY AVOIDANCE LONG- vs SHORT-TERM ORIENTATION INDLUGENCE vs RESTRAINT @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 34. HOFSTEDE’S DIMENSIONS 1  2  3  4  5  6  POWER DISTANCE INDIVIDUALISM vs COLLECTIVISM MASCULINITY vs FEMININITY UNCERTAINTY AVOIDANCE LONG- vs SHORT-TERM ORIENTATION INDLUGENCE vs RESTRAINT @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 35. 4 UNCERTAINTY AVOIDANCE All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 36. UNCERTAINTY AVOIDANCE “ Measures how uncomfortable we are with ambiguity ” @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 37. PSYCH PROFILE HIGH UAI: PORTUGAL Threatened by uncertainty, rigid codes of conduct, strict beliefs, fear the unusual LOW UAI: SWEDEN Adaptable, entrepreneurial, innovation, liberalism, emotions should be understated @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 38. HIGH UAI – DO THIS: 1  2  3  4  5  REDUCE AMBIGUITY CLEAR NAVIGATION, STRUCTURE PREDICTABLE + ASSURING USER JOURNEY AVOID POP-UPS / NON-ESSENTIAL INFO EXPLICIT LANGUAGE AND IMAGES @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 39. HIGH UAI – DO THIS: 1  2  3  4  5  REDUCE AMBIGUITY CLEAR NAVIGATION, STRUCTURE PREDICTABLE + ASSURING USER JOURNEY AVOID POP-UPS / NON-ESSENTIAL INFO EXPLICIT LANGUAGE AND IMAGES @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 40. HIGH UAI – DO THIS: 1  2  3  4  5  REDUCE AMBIGUITY CLEAR NAVIGATION, STRUCTURE PREDICTABLE + ASSURING USER JOURNEY AVOID POP-UPS / NON-ESSENTIAL INFO EXPLICIT LANGUAGE AND IMAGES @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 41. HIGH UAI – DO THIS: 1  2  3  4  5  REDUCE AMBIGUITY CLEAR NAVIGATION, STRUCTURE PREDICTABLE + ASSURING USER JOURNEY AVOID POP-UPS / NON-ESSENTIAL INFO EXPLICIT LANGUAGE AND IMAGES @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 42. HIGH UAI – DO THIS: 1  2  3  4  5  REDUCE AMBIGUITY CLEAR NAVIGATION, STRUCTURE PREDICTABLE + ASSURING USER JOURNEY AVOID POP-UPS / NON-ESSENTIAL INFO EXPLICIT LANGUAGE AND IMAGES @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 43. All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 44. CLEAR NAVIGATION   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 45. PREDICTABLE & ASSURING   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 46. EXPLICIT TEXT & IMAGES   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 47. LOW UAI – DO THIS: 1  2  3  4  5  FACILITATE OPEN DIALOGUE, PLAIN LANGUAGE DON’T BE OVER-EMOTIONALLY EXPRESSIVE ALLOW USERS TO TAKE GREATER RISKS COMPLEXITY, WIDER CHOICE OF ACTIONS NAVIGATION CAN BE LAYERED @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 48. LOW UAI – DO THIS: 1  2  3  4  5  FACILITATE OPEN DIALOGUE, PLAIN LANGUAGE DON’T BE OVER-EMOTIONALLY EXPRESSIVE ALLOW USERS TO TAKE GREATER RISKS COMPLEXITY, WIDER CHOICE OF ACTIONS NAVIGATION CAN BE LAYERED @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 49. LOW UAI – DO THIS: 1  2  3  4  5  FACILITATE OPEN DIALOGUE, PLAIN LANGUAGE DON’T BE OVER-EMOTIONALLY EXPRESSIVE ALLOW USERS TO TAKE GREATER RISKS COMPLEXITY, WIDER CHOICE OF ACTIONS NAVIGATION CAN BE LAYERED @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 50. LOW UAI – DO THIS: 1  2  3  4  5  FACILITATE OPEN DIALOGUE, PLAIN LANGUAGE DON’T BE OVER-EMOTIONALLY EXPRESSIVE ALLOW USERS TO TAKE GREATER RISKS COMPLEXITY, WIDER CHOICE OF ACTIONS NAVIGATION CAN BE LAYERED @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 51. LOW UAI – DO THIS: 1  2  3  4  5  FACILITATE OPEN DIALOGUE, PLAIN LANGUAGE DON’T BE OVER-EMOTIONALLY EXPRESSIVE ALLOW USERS TO TAKE GREATER RISKS COMPLEXITY, WIDER CHOICE OF ACTIONS NAVIGATION CAN BE LAYERED @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 52. All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 53. FACILITATE OPEN DIALOGUE   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 54. PLAIN LANGUAGE   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 55. ENABLE GREATER RISKS   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 56. COMPLEXITY   LAYERED NAVIGATION   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 57. 5 LONG-TERM VS SHORT-TERM All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 58. LONG-TERM / SHORT-TERM “ The human search for virtue, based on Confucian dynamism: truth is relative vs. absolute ” @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 59. PSYCH PROFILE HIGH LTO: CHINA Skills, education, hard work, perseverance, patience, frugality, family = social blueprint HIGH STO: SPAIN Live in the moment, quick results, Joneses, personal fulfillment (creativity, self-actualise) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 60. HIGH LTO – DO THIS: 1  2  3  4  5  OFFER PRACTICAL VALUE, FREE MATERIALS MAKE CONTENT NON TIME-CRITICAL, LONG-TERM EMPHASISE TRADITION, HERITAGE, HISTORY NAVIGATION CAN BE LESS STRUCTURED TAKE SMALLER RECURRING PAYMENTS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 61. HIGH LTO – DO THIS: 1  2  3  4  5  OFFER PRACTICAL VALUE, FREE MATERIALS MAKE CONTENT NON TIME-CRITICAL, LONG-TERM EMPHASISE TRADITION, HERITAGE, HISTORY NAVIGATION CAN BE LESS STRUCTURED TAKE SMALLER RECURRING PAYMENTS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 62. HIGH LTO – DO THIS: 1  2  3  4  5  OFFER PRACTICAL VALUE, FREE MATERIALS MAKE CONTENT NON TIME-CRITICAL, LONG-TERM EMPHASISE TRADITION, HERITAGE, HISTORY NAVIGATION CAN BE LESS STRUCTURED TAKE SMALLER RECURRING PAYMENTS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 63. HIGH LTO – DO THIS: 1  2  3  4  5  OFFER PRACTICAL VALUE, FREE MATERIALS MAKE CONTENT NON TIME-CRITICAL, LONG-TERM EMPHASISE TRADITION, HERITAGE, HISTORY NAVIGATION CAN BE LESS STRUCTURED TAKE SMALLER RECURRING PAYMENTS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 64. HIGH LTO – DO THIS: 1  2  3  4  5  OFFER PRACTICAL VALUE, FREE MATERIALS MAKE CONTENT NON TIME-CRITICAL, LONG-TERM EMPHASISE TRADITION, HERITAGE, HISTORY NAVIGATION CAN BE LESS STRUCTURED TAKE SMALLER RECURRING PAYMENTS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 65. All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 66. PRACTICAL VALUE     PRACTICAL VALUE   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 67. TRADITION   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 68. NAVIGATION LESS STRUCTURED   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 69. HIGH STO – DO THIS: 1  2  3  4  5  INSTANT GRATIFICATION – IMMEDIATE ACCESS CUSTOMER RATINGS FACTS, EVIDENCE, CERTAINTY REFLECT RELEVANT SOCIAL TRENDS RAPID CUSTOMER SERVICE @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 70. HIGH STO – DO THIS: 1  2  3  4  5  INSTANT GRATIFICATION – IMMEDIATE ACCESS CUSTOMER RATINGS FACTS, EVIDENCE, CERTAINTY REFLECT RELEVANT SOCIAL TRENDS RAPID CUSTOMER SERVICE @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 71. HIGH STO – DO THIS: 1  2  3  4  5  INSTANT GRATIFICATION – IMMEDIATE ACCESS CUSTOMER RATINGS FACTS, EVIDENCE, CERTAINTY REFLECT RELEVANT SOCIAL TRENDS RAPID CUSTOMER SERVICE @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 72. HIGH STO – DO THIS: 1  2  3  4  5  INSTANT GRATIFICATION – IMMEDIATE ACCESS CUSTOMER RATINGS FACTS, EVIDENCE, CERTAINTY REFLECT RELEVANT SOCIAL TRENDS RAPID CUSTOMER SERVICE @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 73. HIGH STO – DO THIS: 1  2  3  4  5  INSTANT GRATIFICATION – IMMEDIATE ACCESS CUSTOMER RATINGS FACTS, EVIDENCE, CERTAINTY REFLECT RELEVANT SOCIAL TRENDS RAPID CUSTOMER SERVICE @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 74. All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 75. INSTANT GRATIFICATION   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 76. RAPID   RAPID   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 77. TRENDS   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 78. 6 INDULGENCE VS RESTRAINT All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 79. INDULGENCE / RESTRAINT “ The extent to which society allows us to have fun and enjoy life through free gratification of natural drives ” @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 80. PSYCH PROFILE HIGH IVR: MEXICO Happier, optimistic, extrovert, friendship, leisure time, health, control over own life LOW IVR: EGYPT Gratification should be repressed, tightlyknit, cynical, frugal, moral discipline @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 81. HIGH IVR – DO THIS: 1  2  3  4  5  MAKE INTERACTIONS FUN GIVE AWAY ENTERTAINING FREEBIES USE AND ENCOURAGE UGC PROVIDE HONEST DISCUSSION GENDER ROLES LOOSE, RANGE OF MODELS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 82. HIGH IVR – DO THIS: 1  2  3  4  5  MAKE INTERACTIONS FUN GIVE AWAY ENTERTAINING FREEBIES USE AND ENCOURAGE UGC PROVIDE HONEST DISCUSSION GENDER ROLES LOOSE, RANGE OF MODELS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 83. HIGH IVR – DO THIS: 1  2  3  4  5  MAKE INTERACTIONS FUN GIVE AWAY ENTERTAINING FREEBIES USE AND ENCOURAGE UGC PROVIDE HONEST DISCUSSION GENDER ROLES LOOSE, RANGE OF MODELS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 84. HIGH IVR – DO THIS: 1  2  3  4  5  MAKE INTERACTIONS FUN GIVE AWAY ENTERTAINING FREEBIES USE AND ENCOURAGE UGC PROVIDE HONEST DISCUSSION GENDER ROLES LOOSE, RANGE OF MODELS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 85. HIGH IVR – DO THIS: 1  2  3  4  5  MAKE INTERACTIONS FUN GIVE AWAY ENTERTAINING FREEBIES USE AND ENCOURAGE UGC PROVIDE HONEST DISCUSSION GENDER ROLES LOOSE, RANGE OF MODELS @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 86. All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 87. FUN   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 88. EASY   EASY   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 89. HONEST DISCUSSION   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 90. LOW IVR – DO THIS: 1  2  3  4  5  EMPHASISE HOW YOU SERVE THE COMMUNITY FRUGAL, SHOW HOW THEY CAN SAVE MONEY STRICT, CULTURED GENDER ROLES WEBSITE SHOULD BE STRUCTURED, PREDICTABLE USE FORMAL COMMUNICATION (NOT SM) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 91. LOW IVR – DO THIS: 1  2  3  4  5  EMPHASISE HOW YOU SERVE THE COMMUNITY FRUGAL, SHOW HOW THEY CAN SAVE MONEY STRICT, CULTURED GENDER ROLES WEBSITE SHOULD BE STRUCTURED, PREDICTABLE USE FORMAL COMMUNICATION (NOT SM) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 92. LOW IVR – DO THIS: 1  2  3  4  5  EMPHASISE HOW YOU SERVE THE COMMUNITY FRUGAL, SHOW HOW THEY CAN SAVE MONEY STRICT, CULTURED GENDER ROLES WEBSITE SHOULD BE STRUCTURED, PREDICTABLE USE FORMAL COMMUNICATION (NOT SM) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 93. LOW IVR – DO THIS: 1  2  3  4  5  EMPHASISE HOW YOU SERVE THE COMMUNITY FRUGAL, SHOW HOW THEY CAN SAVE MONEY STRICT, CULTURED GENDER ROLES WEBSITE SHOULD BE STRUCTURED, PREDICTABLE USE FORMAL COMMUNICATION (NOT SM) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 94. LOW IVR – DO THIS: 1  2  3  4  5  EMPHASISE HOW YOU SERVE THE COMMUNITY FRUGAL, SHOW HOW THEY CAN SAVE MONEY STRICT, CULTURED GENDER ROLES WEBSITE SHOULD BE STRUCTURED, PREDICTABLE USE FORMAL COMMUNICATION (NOT SM) @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 95. All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 96. COMMUNITY   COMMUNITY   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 97.   SAVE MONEY   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 98. STRUCTURED   All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 99. 3 KEY TAKEAWAYS All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 100. KEY TAKEAWAYS IF YOU WANT TO ENGAGE AND CONVERT A GLOBAL AUDIENCE, YOU HAVE TO BE CULTURE-SENSITIVE. 1  DIFFERENT CULTURES = DIFFERENT USAGE STRATEGIES 2  WEB PSYCHOLOGY PROVIDES PSYCHOGRAPHIC CONTEXT 3  USE HOFSTEDE’S DIMENSIONS TO INFORM YOUR DESIGN @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 101. KEY TAKEAWAYS IF YOU WANT TO ENGAGE AND CONVERT A GLOBAL AUDIENCE, YOU HAVE TO BE CULTURE-SENSITIVE. 1  DIFFERENT CULTURES = DIFFERENT USAGE STRATEGIES 2  WEB PSYCHOLOGY PROVIDES PSYCHOGRAPHIC CONTEXT 3  USE HOFSTEDE’S DIMENSIONS TO INFORM YOUR DESIGN @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 102. KEY TAKEAWAYS IF YOU WANT TO ENGAGE AND CONVERT A GLOBAL AUDIENCE, YOU HAVE TO BE CULTURE-SENSITIVE. 1  DIFFERENT CULTURES = DIFFERENT USAGE STRATEGIES 2  WEB PSYCHOLOGY PROVIDES PSYCHOGRAPHIC CONTEXT 3  USE HOFSTEDE’S DIMENSIONS TO INFORM YOUR DESIGN @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 103. REFERENCES 1  S. S. Robbins and A. C. Stylianou (2002). A study of cultural differences in global corporate websites. Journal of Computer Information Systems, 42(2), pp. 3-9. 2  Global Web Index (August 2011) Wave 5 Trends. http://www.slideshare.net/globalwebindex/wave-5-trends-master-august-2011-slideshare-version 3  Associated Press (2013). Google Translate reaches 1 billion translations per day. http://www.oregonlive.com/today/index.ssf/2013/04/google_translate_reaches_1_bil.html 4  mobiThinking (2013). Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#topmobilemarkets 5  IDC (2012). Top 10 Predictions. IDC Predictions 2013: Competing on the 3rd Platform. http://www.idc.com/research/Predictions13/downloadable/238044.pdfm 6  A. Faiola and S. A. Matei (2005). Cultural cognitive style and web design: Beyond a behavioral inquiry into computer-mediated communication. Journal of Computer-Mediated Communication, 11(1). 7  N. C. Fernandez (2000). Web Site Localisation and Internationalisation: A Case Study. City University. 8  W. Barber and A. Badre (1998). Culturability: The merging of culture and usability. In Proceedings of the 4th Conference on Human Factors and the Web. 9  R. Robertson (1994) ‘Mapping the global condition: Globalization as the central concept’, in M. Featherstone (ed.), Global Culture: Nationalism, globalization and modernity. Newbury Park, CA: Sage. p. 36. 15  http://www.mcdonalds.it/#coppette-seletti 16  http://www.mcdonalds.co.uk/ukhome.html 17  G. Hofstede (2010). Cultures and Organizations: Software of the mind. Maidenhead: McGraw Hill. 18  http://www.aeroflot.ru 19  http://www.nana10.co.il 20  http://www.nastygal.com 21  http://www.kmb.hk/tc 22  http://www.cocacola.co.jp 23  http://sverigesradio.se @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 104. REFERENCES 24  http://tiu.ru 25  http://www.stumbleupon.com 26  http://www.suning.com 27  http://www.next.co.uk 28  http://www.neobux.com 29  http://www.offerna.com 30  S. Simon (2001). The impact of culture and gender on Web sites: An empirical study. The Data Base for Advances in Information Systems, 3(1), pp. 18-37. 31  C. Cela-Conde, F. Ayala, E. Munar, F. Maestú, M. Nadal, M. Capó, et al. (2009). Sex related similarities and differences in the neural correlates of beauty. Proceedings of the National Academy of Sciences of the United States of America,106(10), 3847. 32  D. Cyr and C. Bonanni (2005). Gender and website design in e-business. International Journal of Electronic Business, 3 (6), pp. 565–82. 33  A. Acquisti and R. Gross (2006). Imagined communities: Awareness, information sharing, and privacy on the Facebook. Lecture Notes in Computer Science, 4258, pp. 36–58. 34  E. Garbarino and M. Strahilevitz (2004). Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation. Journal of Business Research, 57, pp. 768–75. 35  M. Madden and A. Smith (2010). Reputation management and social media: How people monitor their identity and search for others online. Pew Internet & American Life Project, 26 May. Available online at: http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx 36  I. Oomen and R. Leenes (2008). Privacy risk perception and privacy protection strategies. In E. de Leeuw, S. Fischer Hubner, J. Tseng and J. Borking (eds), Policies and Research in Identity. Boston, MA: Springer. pp. 121–38. @THEWEBPSYCH All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 105. 4 Q&A All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
  • 106. THANK YOU! FREE MINI-COURSE: INSTITUTE OF WEB PSYCHOLOGY .COM All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.